Suppose you want to share a story with supporters about a recent Board of Directors trip to your ministry in Latin America.
Told straight up, you might follow this outline:
- Last month we took a trip to Quito, Ecuador
- Our 8 Board Members came
- We had a lovely trip where they saw firsthand what's happening with the ministry
- We're all back home now
- Thanks for praying for our trip
- The end
Let’s face it. We’ve all written a similar email update. The problem is, it’s a yawner of a story. Where’s the conflict? What challenge had to be overcome?
If great stories capture more than just what was accomplished—8 Board Members went on a trip
—we need to reframe our story around a challenge. Here’s the same story with a different outline focused on a challenge to overcome:
Which story would you rather read if you were a supporter?
- This ministry began with a dream 25 years ago
- In large part, the advancement of the mission depends on great leadership by the Board of Directors
- But in 25 years, we've never taken the Board together to see what God is doing in the field
- Nothing is more important to the next 3 years of this ministry than getting the Board to experience the ministry firsthand
- And nothing has been more impossible in 25 years than coordinating 8 schedules for an international trip
- And that's precisely why I asked you to pray with me for this trip!
- Here's how we miraculously all got there and what happened as a result
- Your prayer and support is making a huge impact!